Thu, 15 November 2007 22:03:34 ET
In order that his closest friends could come to his birthday bash, P. Diddy flew a hundred of them to his Miami home.
P. Diddy flew 100 of his closest friends to his Miami home to celebrate his 38th birthday. The hip-hop star charted a plane for his pals, including
Jay-Z,
Pharrell Williams and his former lover Kim Porter, so they could attend his lavish bash.
The guests were entertained by fireworks which finished with a sign lit up in flames reading: "Diddy. The World Is Yours."
Diddy's birthday was actually on November 4 but waited until Saturday (10.11.07) to celebrate. The bash was organised with the help of Ciroc Vodka, who Diddy recently signed a multi-million dollar deal with. Diddy will be involved in everything from marketing to deciding where to sell the alcoholic beverage, which is one of drink giants Diageo's super-premium lines.
Diddy will receive 50 per cent of the profits and could earn up to $100 million if the brand performs well. He said: "Diageo realised I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder."
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