Tue, 15 January 2008 22:02:07 ET
The tennis beauty will be featured in a series of consumer brand campaigns and also take part in designing "a range of products and accessories."
More abundant cash has gone into
Maria Sharapova's pocket. The tennis star is reported to have struck a seven-figure deal to become the first global brand ambassador for Sony Ericsson Mobile Communications.
Sharapova will endorse for the company for four years through a series of consumer brand campaigns specifically designed to engage Sony Ericsson's core target audiences and to make use of the Russian beauty away from the tennis court. Further, she will also be working with the company's design team on "a range of products and accessories", Sony Ericsson said in a press release.
"Maria's iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance," Sony Ericsson's corporate vice-president and head of marketing Dee Dutta commented.
Meanwhile, Sharapova also expressed her delight in response to the sponsorship agreement, saying "Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership."
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