Once the black and white advertisements of David Beckham lying spread eagled and only in skin tight underwear was launched, people came flocking on Emporio Armani stores. According to The Telegraph, the underwear sales went up 150 per cent just in the first day alone after the ads were placed.
The percentage was based on the sales at Selfridges that put up the larger than life posters of it. "David is still Britain's number one male icon," head of Selfridges' menswear department, David Walker Smith said. "The combination of a semi-naked David Beckham and a new style of Emporio Armani underwear is a golden match."
Beckham has been backed by wife Victoria Adams in the trousers department. When asked what is her reaction when looking at the large ad she answered, " I am proud to see his penis 25 foot long."
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