Jonas Brothers Fronting a Breakfast Video Contest

Brand Breakfast BREAKS have tapped the arguably most famous teen heartthrobs this year, Jonas Brothers, to promote their healthy cereal chain. Together with the brand, the three-piece band are campaigning on the importance of having a breakfast in the morning everyday through a video contest.

Those who are interested must submit a 30 seconds clip saying why breakfast is important for them to BreakfastBreaks.com. The winner will get a chance to appear on the national TV commercial of Breakfast BREAKS with the band that are comprised of Nick, Kevin and Joe. As part of the campaign also, they did a surprise concert at Kimball Middle School in Elgin, I.L. on February 22 in front of 750 students.

"Breakfast Breaks is an awesome product that is a nutritious way to make sure kids eat breakfast every morning so we are really excited to be working together with them on this initiative," said Kevin. "Our fans always surprise us with how creative they are, so this contest will be awesome. We can't wait to meet the winner."

Breakfast BREAKS are in stores now and the Jonas Brothers are on specially marked boxes where fans can learn how they can have a chance to win great prizes like tickets to their shows and Gibson guitars.

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