Again, David Beckham Strips Down for Armani Ad

Thu, 19 June 2008 03:15:21 ET

David Beckham strips down again for Emporio Armani underwear advertisement for autumn/winter 2009 collection.

Football star David Beckham stripped down to his pants again for the new advertisement of Emporio Armani underwear. The company has released new sexy photos of him for its autumn/winter 2009 collection. The new collection will hit stores in the U.S. in August and Europe in July.

David unveiled his new Armani ad campaign on Wednesday night, June 18, starting from a giant mural in San Francisco. At that time, he revealed one of the campaign images shot by renowned fashion photographers Mert Alas and Marcus Piggott on the beaches of Malibu. The campaign then continues to New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

David, who posed for his Armani underwear ad debut earlier this year, admitted that he was "so nervous" doing the campaign. "Around the house we are (comfortable being naked), but when I was doing the Armani shoot I was quite uncomfortable because I've never done a shoot before just in underwear," he told Ellen DeGeneres in April. He then added, "I was quite uncomfortable."

Meanwhile, Armani said in a statement last year that David "is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world's most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father."

« Older

Newer »