It has been announced that "American Idol" winner David Cook has just signed a global endorsement deal with Skechers footwear. The shoe company released a statement on Wednesday, July 9, confirming that the singer will be featured in several promotional campaigns for the company.
The company will have exclusive, worldwide rights to use the David's image in their footwear ads which include print, outdoor and in-store, through December 2009. The ads will feature him dressed in styles "that will reflect his personality, interests and appeal." Skechers President Michael Greenberg said in a statement, "As a dynamic performer with a friendly, approachable personality, he's a perfect fit for the Skechers brand and an exciting next step for our tradition of successful partnerships with emerging music stars."
As for David, he is so excited being the company's celebrity endorser, saying "I have always viewed Skechers as a cool company, so I am excited to be a part of their campaign." The Idol went on adding, "They've had some sensational singers like Carrie Underwood and Christina Aguilera as they were starting out and it will be great to be a part of the Skechers roster."
Additionally, Michael explained that the company along this time have chosen famous celebs from fashion and music to promote their products. "The crossing-over of fashion and music is beneficial to both industries, and benefits the stars and the brands associated with them. For this reason, we have invested in such phenomenal stars as Britney Spears, Christina Aguilera, Carrie Underwood, Ashlee Simpson, and now, David Cook," he claimed.
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