Wed, 16 July 2008 04:23:52 ET
Justin Timberlake is set to star in the latest campaign for his own clothing line, William Rast.
Justin Timberlake has finally agreed to star in the latest campaign for the clothing company he co-owns with best friend Trace Ayala, 'William Rast'. According to reports, the singer "never really wanted" to be the face of his clothing line, but the label's higher-ups have successfully convinced him.
Justin changed his mind after he was given the idea of playing a fictional character who is named after the brand. WWD has quoted creative director Johan Lindeberg as saying, "We came up with this idea for him to play a role as this guy named William Rast." Johan went on, "So it isn't meant to be Justin, it's Justin playing a role, as an actor. When we explained the idea, he instantly loved it and got really into building the profile of this character."
Furthermore, Justin plays William Rast character in a series of short Internet movies entitled "My Name Is William Rast", which debuts at williamrastmovie.com later this month. The movies present William Rast as a rebel who runs from the police with Birdie, his lady friend. The two, who wear head-to-toe William Rast, apparently have committed some mysterious crime. Even more eye catching, there are also "steamy make-out sessions" in the movies.
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