Vanessa Hudgens stars in U.S. clothing firm Sears' campaign in a bid to encourage school kids to start the new school term in style with the company's new products.
Hollywood beauty Vanessa Hudgens has been chosen as the celebrity endorser of U.S. clothing firm, Sears. The actress is featured in the company's back-to-school campaign in a bid to encourage school kids to start the new school term in style with its new line of products.
Vanessa was shot by famous director Joseph Kahn for the company's new campaign, which will appear on TV, online and in print. The 'Don't Just Go Back. Arrive.' promotion has previously been scheduled to be launched later this month. However, the commercial featuring the "High School Musical" hottie singing the song in a sexy way has been finally released.
Concerning the ads, Sears Chief Marketing Officer and Senior Vice President, Richard Gerstein, said in a statement, "By partnering with Vanessa Hudgens we're generating excitement about our back-to-school offering and building our relationship with our young customers and their parents."
Here is the video featuring Vanessa Hudgens for Sears back-to-school campaign:
