Nicole Richie to Launch Online Gift Charity for Parents in Need

Fri, 15 August 2008 23:49:28 ET

After establishing Richie Madden Children's Foundation last november, Nicole Richie is set to launch online gift charity for parents in need.

Continuing the Richie Madden Children's Foundation which was built in November 2007, Nicole Richie is set to launch a website for mothers in need. "Nicole saw that even a clean blanket was out of reach for some of these new moms so she wanted to figure out an efficient way to connect them with companies and individuals who want to help," foundation advisor Bruce Richman tells People.

Richie exclusively reveals to People, "We take for granted the basic necessities. For some families, it's a serious struggle." She continues, "This is one way to ease the financial burden, and help new babies have a good start in life. We are only working with companies and products that Joel and I would use. We're checking every product out for safety and all products are BPA-free."

The foundation will host the gift registry after their website is launched this fall. The family will sign up through local social service agencies, giving list of baby products they need; such as cribs, strollers or blanket. Thus the products will be posted through the site. Meanwhile, donors can view the wish list and choose what they want to contribute. "The Web site will be a registry, like for a bridal or shower registry, where low-income women list things they need for their babies," said a source to People. "More well-off people will then go on and buy stuff for the children."

The registry currently only helps families in Los Angeles and New York, hopefully it will also expand internationally. Richie and Joel Madden also hope to show their baby products that they use for their 7-month-old daughter, Harlow.

The foundation is still searching for sponsor. DonorsChoose.org and Baby2Baby.org are guiding the foundation, which is still unnamed.

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