Brad Pitt is cooperating with luxury hair and skin care company Kiehl's. The 44-year-old-American actor wants to create beauty product, particularly the body cleanser. In this case, he will not appear in the ads of the product nor even be paid for participating.
E! News has reported that the product, which is named Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser, is ecofriendly. It does not consist of parabens, sodium lauryl sulfate, sodium laureth sulfate or dyes but is packaged in recyclable plastic and absolutely consisting of all-natural ingredients such as aloe vera, coconut-derived cleansers and glycerin.
The product is planned to be sold in October in all Kiehl's stores for $16.95 a bottle. The profits of the product's sales will be donated to JPF Eco Systems, which aim is to support global environmental for minimizing "impact on the environment through thoughtful design." The first beneficiary of the deal will be Pitt's Make It Right (MIR) organization, which was started last year to fund the rebuilding of sustainable homes for those displaced by Hurricane Katrina.
Roberta Weiss, Kiehl's senior VP of global marketing, said "Brad is not a face, he's a partner. We shared a vision, to support this new way of thinking-being more eco-intelligent."
Architect and co-author of book "Cradle to Cradle: Remaking the Way We Make Things", William McDonough, who works with Pitt in MIR, stated that he particularly likes working with Pitt. He praised him as "a designer. He has a great eye and sense of perspective. He loves design and has a passion for it."
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