Wed, 03 February 2010 21:49:10 ET
Check out the Spring 2010 campaign of Calvin Klein X Underwear that features the 'Twilight Saga' hunk flaunting his ripped abs as he is pictured only in his skivvy.
Fans do not have to wonder any longer on how
Kellan Lutz will be pictured in the Spring 2010 campaign of Calvin Klein Underwear. The new ads promoting the brand's latest male underwear collection, X, have been unraveled, exposing the "Twilight Saga" hunk flaunting his ripped abs in provocative black and white shots as he strips down to his skivvy.
Talking about him following the footsteps of
Mark Wahlberg and
Djimon Hounsou in being featured in the brand's ads, the 24-year-old told People, "I started out modeling so this is the pinnacle." He went on saying, "What more can you do than be on a billboard for something that you grew up thinking was super sexy and classy? It's really prestigious and I love it."
Having stated that he enjoys "being not so pretty" and is "not the good-looking guy with the nice hair like" co-star
Robert Pattinson, the "
A Nightmare on Elm Street" actor further addressed on having to do the nearly naked shots. "With modeling, there are guys who do the Zoolander thing and it shows off as desperation," he said. "You just have to have confidence, kick back and have fun with it."
Kellan Lutz is one of four men chosen to represent Calvin Klein X Underwear. He is joined by "True Blood" star Mehcad Brooks, Spanish tennis star Fernando Verdasco and Japanese athlete Hidetoshi Nakata. "The four different guys give us different ways to express things. They have different personalities, and that helps in our dialogue with our consumers," Bob Mazzoli, chief creative officer for Calvin Klein Underwear, stated.
The black and white ads for the brand will be launched in March. Taken by photographer Mikael Jansson in New York, they will be prominently displayed in magazines, commercials and billboards. Along with the launches of the new X campaign, 3-D images of the ads, behind-the-scenes videos and interviews with the four models will also be shared. In the meantime, can be seen via Women's Wear Daily.
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