Jessica Simpson Eats Cockroaches for 'The Prize of Beauty'

Fri, 26 February 2010 00:05:05 ET

In the first 2 episodes of the new reality series, the 'Blonde Ambition' star gets a taste of cultural flavor and quirky customs from different countries in her search for the true meaning of beauty.

Meditating with friends and rehearsing for a runway walk aren't the only things Jessica Simpson did for "The Prize of Beauty". Us Magazine reported that in the first two episodes of the new reality series, the 29-year-old songstress will also be seen sampling fried cockroaches because they contain hair-strengthening amino acids.

The Daisy Duke of "The Dukes of Hazzard" gets to taste the unique cuisine when staying in Thailand. Aside from learning cultural flavor and quirky customs of different countries, she also interviews locals who went to dangerous extremes only to be beautiful. She will be seen meeting local singer who permanently damaged her appearance in her effort to lighten her skin.

Jessica Simpson serves as host and executive producer of "The Price of Beauty", which will be debuted on VH1 at 10 P.M. on March 15. For the show, she embarks on a worldwide tour, where she travels to Thailand, France, Mumbai, Uganda, Morocco, Japan and Brazil before heading back home to the United States, to discover to what constitutes beauty around the globe.

While promoting the show on a Television Critics Association panel in Pasadena, California, the former girlfriend of NFL star Tony Romo said that the experience she got during the filming has changed her completely. She added, "I haven't always had an inner confidence and I haven't always looked at my reflection and loved it."

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