Posing for the new ad campaign for her fashion line Dereon, the 'If I Were a Boy' hitmaker vamps up her attitude and offers a look that is described as '1960s pinup girl meets futuristic biker chick'.
Beyonce Knowles has gone fierce yet sexy for a new ad campaign for her fashion line Dereon. Modeling for the brand's fall collection, the "If I Were a Boy" hitmaker vamped up her look by going with a blond root and covering her bare back, hands and left leg with temporary tattoos, describing it as "1960s pinup girl meets futuristic biker chick".
In some photos, the wife of music mogul Jay-Z is captured sporting some super high stiletto lace up buckle boots. One picture has her posing in a print top while sitting on some leopard print chairs. All of the photos were taken by celebrity photographer Tony Duran, and has her mother, Tina Knowles, serving as the style director.
Dereon is one of two fashion lines Beyonce developed with mother Tina Knowles. It is the junior line for their House of Dereon. The name Dereon itself was taken from Beyonce's grandmother Agnez Dereon and was used as a tribute for the mother of Tina, while the fashion lines' style is inspired by three generations of women in their family.
