Michael Cera: 'Scott Pilgrim vs. the World' Is 'Tricky' to Market

Tue, 31 August 2010 04:46:16 ET

Michael Cera: 'Scott Pilgrim vs. the World' Is 'Tricky' to Market
© Barcroft/Fame Pictures  
The leading actor of the action comedy admits the fact of 'The Expendables' has beaten them at the U.S. box office doesn't come as a surprise to him since it is an obvious choice for cinema goers.
thinks "" is "tricky" to market. The 22-year-old actor, who plays the geeky title character in the action comedy, admits he is not surprised "" beat them at the U.S. box office because it is an obvious choice for cinema goers.

"It's an easy choice, seeing the wrestler Stone Cold getting punched by Stallone or. Gosh, it's like saying, 'Would you like pizza or would you like this beautifully prepared spaghetti dish that this fine chef made?' I think 'Scott Pilgrim' is a tricky one to sell," he said. "I don't know how you convey that movie in a marketing campaign. I can see it being something that people are slow to discover."

The Canadian-born star also admits he would like to try his hand at more writing, something he already tried with his 2006 web series "Clark and Michael". He revealed to Time Out London, "If it happens, I'd love to. I love writing with friends, even if it comes to nothing. Someday, maybe when I've got a bit more experience, I could do it."



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