Thu, 12 May 2011 01:58:06 ET
Describing the Barbadian singer as a natural fit for the super-hydrating drink brand, Madonna says in a press release, 'I'm so happy to have her on the team.'
has been "hired" by Madonna
as the latest spokeswoman for Vita Coco. The "Umbrella" hitmaker is going to be featured in the ad campaign for the super-hydrating drink that will be launched this summer. Welcoming her to family, the company puts up a picture of her sitting on the beach with the product in hand.
In a press release, RiRi promotes the product as saying, "I love Vita Coco! It's real coconut water from hand-picked coconuts." She added, "It's delicious and so good for you!" Madonna, in the meantime, expressed her excitement on having the Barbadian chanteuse as the brand's new face. She said, "Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team."
Madonna is one of the notable celebrities being acknowledged as minority investors in Vita Coco. Joining her in the list are the likes of "LOL: Laughing Out Loud" actress Demi Moore
, "The Lincoln Lawyer
" star Matthew McConaughey
and Red Hot Chili Peppers
frontmant Anthony Kiedis.
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